A strategic marketing plan is an important element of business plan development and is a contributing factor to the success of any business. This seminar gives you the opportunity to participate in activities to develop your own marketing plan. Topics will include:

• How to competitively position your business
• How to ensure your plan is consumer/customer focused
• What you need to include in your plan

http://www.canadabusiness.ab.ca/index.php/

Other dates and locations available.